Dec 1, 2021
When people start a marketing campaign they often confuse branding and direct marketing. In this episode, Tami and Joe discuss the key difference between branding and direct marketing, how to decide when to use one over the other, how to balance your budget for both, how much ROI they generate comparatively, and...
Oct 20, 2021
There are no expenses in business, only investments. In this episode, Tami and Joe discuss where to start with your marketing budget, how to track your marketing expenses, the factors you should consider before setting a budget, and more!
Sep 28, 2021
Should you hire an agency or freelancer or just do it yourself? In this episode, Tami and Joe discuss the difference between hiring in-house or externally, the pros and cons of using freelancers, how agencies can help a business reach its goals, how to decide between hiring a freelancer or an agency, and more!
Jun 4, 2021
Do you have a lead-in product? In this episode, Tami and Joe discuss what a lead-in product is, why it’s important, how to choose one for your business, the right time to up-sell your clients, examples of lead-in products, and more!
Jun 4, 2021
A Marketing Strategy is not a Business Plan! In this episode, the team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan, how to develop a marketing strategy, the risks of doing marketing without a plan, factors that stop business growth, and more.