May 1, 2022
What is a marketing funnel? Tami and Joe talk about what marketing funnels are, what stages they have, the kinds of content you should create for each stage, how to build trust, when to sell, and more!
Apr 1, 2022
Marketing is about testing. In this episode of "High Energy Marketing," Tami and Joe talk about why testing is so important in marketing, how to come up with a testing budget, how long testing should last, ROI, and more!
Mar 1, 2022
How do you know how much to invest in marketing? Tami and Joe talk about some of the key factors to consider before investing in your marketing budget, the five elements of a marketing budget, and one-time vs reoccurring investments!
Feb 1, 2022
Is every contact a lead? Tami and Joe talk about the difference between a prospect, a lead, and a qualified lead. Listen now!
Jan 24, 2022
Do you know the difference between B2C and B2B marketing? Tami and Joe talk about the key differences between the buyer journey in these industries.