Jun 4, 2021
Do you have a lead-in product? In this episode, Tami and Joe discuss what a lead-in product is, why it’s important, how to choose one for your business, the right time to up-sell your clients, examples of lead-in products, and more!
Jun 4, 2021
A Marketing Strategy is not a Business Plan! In this episode, the team at Ajax Union talks to Joe Apfelbaum about how a Marketing Strategy differs from a business plan, how to develop a marketing strategy, the risks of doing marketing without a plan, factors that stop business growth, and more.